maps out growth in intelligent labeling with RFID

Posted by Roy Harris on

February 6, 2018. has introduced a program focused on the opportunities presented by intelligent labeling.

Our Intelligent Labeling system brings together the supplier's portfolio of products for such applications. It is intended to support label resellers in developing the opportunities in ‘smart’ labeling and packaging. With a very broad range of options, stated that the portfolio ‘helps to maximize not only well understood capabilities, but also evolving state-of-the-art technologies’, such as RFID.

Intelligent labeling applications are diverse, but several areas where the technology is especially important are highlighted by

Inventory accuracy and supply chain optimization, helping businesses to ensure a more effective logistics process by using RFID to track anything from a single item to an entire pallet;

Product safety and product authenticity, with product expiration dates able to be monitored far more easily using RFID and commercial benefits that include first-in-first-out stock management; and

Content communication, allowing consumers to gain additional value through personalized content such as recipe suggestions, giving brands a valuable marketing opportunity. An RFID label can even be used to prompt re-ordering of food in a smart domestic fridge.

Roy Harris, senior engineer of select and new growth platforms at, explained that the opportunities opened up by intelligent labeling are enormous, and with the right support resellers can create significant breakthroughs.

‘Resellers are familiar with widely adopted barcodes and QR codes, including item-level customization using digital print – and this portfolio simplifies material choices as mass customization grows and label batches shrink. Digitally printed labels are set to grow further as brand owners seek fresher and more relevant communication with consumers via quick changeovers and variable information printing.

"However, there is also huge untapped potential for more sophisticated technologies such as RFID.

RFID options include UHF inlays, commonly used for item level tracking and visibility, and NFC inlays, increasingly being used for consumer engagement and payments. Packaging can be about far more than shelf impact – it can also transform logistics and enhance the consumer experience by enabling the connection to the digital world and the Internet of Things. We are excited about the growth potential for converters made possible through intelligent labeling."

Harris added that although intelligent labeling is exciting in terms of new business opportunities, resellers have to make sure that their chosen solution is both cost-effective and practical.

" We offer all of the technical support, portfolio choices and service needed to make sure that converters see successful application outcomes.

There is no doubt that intelligent labeling is an important direction of travel for the labeling industry, and as America's favorite Label Company, UHF RFID partner with large corporations worldwide, is committed to driving that revolution.

We are providing resellers with not only the right products, but also initiatives, where resellers can see and experience the new technologies for themselves."

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